Aisle Bliss Privacy Policy

Aisle Bliss, LLC is a limited liability company registered in the State of Texas, operating under the trade name "Aisle Bliss." For privacy-related inquiries, contact us through our support page.

2.1 Information You Provide Directly

We collect information you provide when you create an account, set up a wedding, or use Platform features, including:

• Account information: Full name, email address, password (stored in hashed form), account role
• Wedding information: Wedding date, venue name and address, ceremony and reception times, dress code, dietary information, parking details, hotel block information, couple names
• Guest information: Guest names, email addresses, phone numbers, mailing addresses, RSVP status, meal choices, dietary needs, seating assignments, plus-one details, song requests
• Vendor information: Vendor names, categories, contact information, contract details, payment amounts and dates, notes
• Payment information: When you purchase a paid feature, payment is processed by our payment processor. We do not store your full credit card number. We receive and store a customer identifier and subscription status from our payment processor.
• Communications: Messages sent through our Platform between couples, planners, and vendors
• Photos and media: Photos uploaded to your wedding gallery, audio guestbook recordings, and other media files
• AI interactions: Conversations with our AI concierge and AI planning assistant, stored as session data
• Contact log information: Notes about vendor communications that you enter manually

2.2 Information Collected Automatically

When you use the Platform, we automatically collect:

• Usage data: Pages visited, features used, actions taken, timestamps
• Device information: Browser type, operating system, device type, screen resolution
• IP address: Used for rate limiting, security, and approximate geographic location
• Cookies and similar technologies: See our Cookie Policy for details

2.3 Information from Third Parties

We may receive information from:

• Sign-in providers: If you sign in using Google or Apple, we receive basic profile information from that provider, including your name, email address, and profile picture
• Payment processor: We receive payment confirmation and subscription status

We use the information we collect to:

3.1 Provide and Operate the Platform

• Create and manage your account
• Enable wedding planning features including guest management, budget tracking, vendor management, and timeline creation
• Power your wedding website
• Enable our AI concierge to answer guest questions about your wedding
• Process payments for paid features
• Generate and send RSVP confirmations, reminders, and other transactional emails

3.2 Communicate With You

• Send transactional emails including account confirmation, password reset, and feature notifications
• Send your weekly planning digest (you may opt out in your account settings)
• Send gallery expiry reminders and post-wedding follow-ups
• Respond to support requests

3.3 Improve the Platform

• Analyze usage patterns to understand how the Platform is used
• Identify and fix bugs and technical issues
• Develop new features

3.4 Safety and Security

• Detect and prevent fraud, abuse, and unauthorized access
• Enforce our Terms of Service
• Comply with legal obligations

3.5 Marketing (with your consent)

If you have not opted out, we may use analytics and advertising tools to understand how users find and use the Platform. See our Cookie Policy for details. You may opt out at any time through your cookie preferences or by clicking "Do Not Sell or Share My Personal Information" in the website footer.

We do not sell your personal information. We do not share your personal information with third parties for their own marketing purposes.

We share information only in the following circumstances:

4.1 With Service Providers

We share information with service providers who perform services on our behalf, including hosting, payment processing, email delivery, content delivery, and analytics. These service providers are contractually required to use your information only to provide services to us and are prohibited from using it for their own purposes.

4.2 With Other Users of the Platform

Certain information is shared by design with other parties you interact with on the Platform:

• Wedding information you enter is visible to your partner, your assigned wedding planner, and guests who visit your wedding website
• Guest information is visible to the couple who owns the wedding and their assigned planner
• Vendor information is visible to the couple who added the vendor and their planner
• Messages are visible to all participants in a conversation

4.3 With Wedding Guests

If you publish your wedding website, information you choose to include (venue, schedule, dress code, etc.) is visible to anyone with the website link. You control what information is published.

4.4 Legal Requirements

We may disclose information if required by law, subpoena, court order, or government authority, or if we believe disclosure is necessary to protect the rights, property, or safety of Aisle Bliss, our users, or others.

4.5 Business Transfers

If Aisle Bliss, LLC is involved in a merger, acquisition, or sale of all or a portion of its assets, your information may be transferred as part of that transaction. We will notify you by email and by a prominent notice on our Platform before your information is transferred and becomes subject to a different privacy policy.

5.1 Account Data

We retain your account information for as long as your account is active. If you request deletion of your account, we will delete your personal information within 30 days, except where we are required to retain it for legal or regulatory reasons.

5.2 Wedding Photos and Media

• Free tier: Photos and media are retained for 6 months after your wedding date, then permanently deleted. We send reminder emails before deletion.
• Media Add-on: Photos and media are retained for 12 months after your wedding date, then permanently deleted. No extension is available.

5.3 AI Session Data

AI conversation sessions are retained for 90 days after the last activity, then automatically deleted.

5.4 Email Communications

Records of emails sent through our system are retained for 12 months.

6.1 Access and Correction

You may access and update your personal information through your account settings at any time.

6.2 Deletion

You may request deletion of your account and all associated data through your account settings. Deletion removes your account, wedding data, guest data, photos, messages, and all other associated information from our systems. We will process deletion requests within 30 days. Account deletion is permanent and irreversible.

6.3 Opt-Out of Marketing Tracking

You may opt out of analytics and advertising tracking at any time by clicking "Do Not Sell or Share My Personal Information" in the website footer. When you opt out, we will not load analytics or advertising scripts during your visits. For previously collected data, you may request deletion through your account settings.

6.4 Opt-Out of Marketing Emails

You may opt out of marketing emails at any time by clicking "Unsubscribe" in any marketing email or through your account notification settings. Transactional emails cannot be opted out of while your account is active.

6.5 Data Portability

You may export your guest list as a CSV file at any time from your dashboard. For other data export requests, contact us through our support page.

6.6 Browser Privacy Signals

We honor the Do Not Track (DNT) browser signal and the Global Privacy Control (GPC) signal. If your browser sends either signal, we will automatically treat your visit as a tracking opt-out and no analytics or advertising scripts will be loaded. For California residents, honoring GPC satisfies the opt-out of sale and sharing requirement under the California Privacy Rights Act (CPRA).

6.7 California Residents

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including:

• The right to know what personal information we collect and how it is used
• The right to delete your personal information
• The right to correct inaccurate personal information
• The right to opt out of the sale or sharing of your personal information
• The right to limit the use of sensitive personal information

We do not sell personal information. To exercise your California privacy rights, contact us through our support page or use the "Do Not Sell or Share My Personal Information" link in our footer.

We use cookies and similar technologies to operate and improve the Platform. See our Cookie Policy for full details.

You may manage your cookie preferences at any time by clicking "Do Not Sell or Share My Personal Information" in the website footer.

We implement industry-standard security measures to protect your information, including encryption of data in transit and at rest, access controls, and security monitoring. No method of electronic storage or transmission is 100% secure. If you believe your account has been compromised, notify us immediately through our support page.

The Platform is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. Users must be at least 18 years of age to create an account. If you believe we have inadvertently collected information from a child under 13, contact us through our support page and we will promptly delete the information.

The Platform is operated in the United States and is primarily intended for users in the United States. If you access the Platform from outside the United States, your information will be transferred to, stored, and processed in the United States. By using the Platform, you consent to this transfer.

The Platform may contain links to third-party websites, including registry links and vendor websites. This Privacy Policy does not apply to those third-party sites.

We may update this Privacy Policy from time to time. We will notify you of material changes by sending an email to your registered email address and by posting a notice on the Platform at least 30 days before the changes take effect.

Aisle Bliss, LLC
DBA: Aisle Bliss
Support: our support page
Website: aislebliss.com